The New Deal Essay - 660 Words

The New Deal When the great depression hit America, the country was left in devastation. Due to the Hoover Administrations slow reaction in responding to the depression, many had lost their hope for the future. Then Franklin Roosevelt came up during 1932 elections. During his campaign, Roosevelt found his slogan: The New Deal, a name that would become a symbol of one of his greatest achievements. Many people had asked, what caused the Great Depression? Some blamed on the Great Crash. Economists say that the Great Crash did damage the economic system in some ways, but it did not necessarily cause the depression. It was the weak economic structure at the time that may have triggered the tumbling†¦show more content†¦Despite of these programs, however, the people protested against Hoover. They argued that Hoover was too slow in response to the problems. The country was in a total mess when Franklin Roosevelt stepped into office. The new president took action quickly within the first Hundred Days. He created and have the Congress passed over 15 major laws. These 15 legislation would later be the foundation of the New Deal programs. The first step was to save the banks. On March 9, President Roosevelt banks an emergency back legislation to repair the banking system: stable banks would reopen immediately after the bank holiday with government support. Weak banks would be closed and put into further investigations. Roosevelts second step was to reduce the unemployment and helping the needy and poor persons. To help people from having their homes foreclosed, FDR proposed the Home Owners Loan Act, which refinanced their mortgages. Federal Emergency Relief Administration (FERA) was next, to feed the poor. To employ the unemployed, Civil Works Administration (CWA) was created, which reduced the number of the unemployed by 4 million and his other programs like CCC, TVA, etc. In June 1933, the Public Works Administration (PWA) and the National Recovery Administration (NRA) came to light. The PWA was created to stimulate industry and create employment in public works. The NRA worked to establishShow MoreRelated The New Deal1585 Words   |  7 PagesAmerica’s 32nd president. This democrat, inaugurated on March 4, 1933, won the 1932 election against Hoover by a landslide. The new president made a promise to his citizens, â€Å"I pledge you, I pledge myself, a new deal for the American people.† He reassured Americans that he would change their lives. He promised to get people back to work and back in their homes (â€Å"New Deal Timeline 1). For the hundreds of thousands of unemployed workers, FDR’s promise was helpful and true. For example, the WorksRead MoreThe New Deal997 Words   |  4 Pagesmade by nature. They are made by human beings. The New Deal was a plan that was consecrated during the mid-20th Century by President Franklin D. Roosevelt in order to ordain financial reform, direct relief and economic provision. These dispositions were able to constitute our modern foundation of our true economic stability and financial reformation, despite our nation’s current financial status due to our later United States presidents. The New Deal has been depicted as a vital approach to the nation’sRead MoreThe New Deal1023 Words   |  5 Pagesstate of affairs and a desire for a new approach on â€Å"fixing the national economic crisis† (Hurley). The new president would not let down the nation. During his first two terms in office, FDR â€Å"enforced legislation through Congress that set a n ew standard for government intervention in the economy† (wm.edu). The change he made for the nation was radical, the plan would create a lasting impact that benefitted the country for years to come. Although the New Deal did not end the Great Depression, itRead MoreProgressivism, The New Deal, And The Fair Deal1267 Words   |  6 PagesAn Overview of Progressivism, the New Deal, and the Fair Deal in the US Nameï ¼Å¡Xuan Wang Course: HIST 13C Date: 2017-08-26 The 20th century is one of the influential periods in the history of the United States. The period was characterized by the introduction of a wide range of policy frameworks with the purpose of bringing about necessary social and economic change. The government based interventions relied on the premise of ensuring that the country development was sustainable andRead MoreA New Deal A New America891 Words   |  4 Pagescommonly referred to as FDR, is without a doubt one of these leaders. FDR made new laws, put forth many ideas, and raised the public’s morale before, during, and after WWII. He affected America in such a way that he brought us out of the slum of Great Depression. Even though Franklin D. Roosevelt put America in debt, his new deal policy gave millions of Americans jobs, stimulated the economy, raised public moral, and introduced new big government tactics. He was truly the people’s president. It is trueRead MoreThe Big Deal About The New Deal916 Words   |  4 PagesThe big deal about the new deal When looking at the new deal in the 1930’s it is hard to say anything with conviction. From the start of the great depression to the war little was black and white. The reasoning you gave to the situation would probably give a clue as to where you fit in the status quo. However, this paper is about bringing to light if I think the new deal was successful or not. In my opinion yes the new deal was a success, though not entirely in the way intended. To start off IRead MoreThe New Deal Essay1253 Words   |  6 PagesThe New Deal The New Deal had three aims Relief, which was to help with unemployment, Recovery to rebuild the economy and to return USA to the 1920s economic boom. The New Deal was not a complete success, but it did prevent things from getting worse, it dealt with unemployment in a way. One of the aims of the New Deal was to provide Relief; I am going to assess the successes and failures of this aim. The role of the FERA, they were kind of a success because theyRead MoreThe Legacy Of The New Deal Essay1682 Words   |  7 Pagesthe program the New Deal, came to presidency. It was a series of social liberal programs applied in the United States in 1933-1938 in response to the Great Depression. The New Deal was focused on three main principles: relief, recovery, and reform.[footnoteRef:1] They promised to bring the country to prosperity and economically stable future. However, the Conservatives criticized the New Deal during the whole period of the reforms. It was expressed by Herbert Hoover in Anti-New Deal Campaign SpeechRead MoreThe New Deal: DBQ1337 Words   |  6 Pagescrashed, heralding the tumble into world-wide depression. President Hoover tried to pacify the people by telling them it was temporary and would pass over. But a new figure rose out of the people, promising he would do anything and everything he could to restore their lives. In 1932, Franklin D. Roosevelt was elected to the presi dency, and his new policies would soon sweep over the country. Roosevelts responses to the problems of the Great Depression were successful in strengthening the power of the federalRead MoreOutline Of A New Deal872 Words   |  4 PagesI will introduce the New Deal. I will identify it, discuss the important background circumstances for it, and assess the historical significance. The  New Deal  was a series of  social and economic programs enacted in the United States to fix the depression When Franklin D. Roosevelt became president in 1933. The New Deal had two period that was the First New Deal which was from1933 to 1934 and the Second New Deal which was from 1935 to 1938. Moreover, the New Deal had three main cores: Relief, Recovery

Essay about Environmental Pollution - 1267 Words

Environmental Pollution ENVIRONMENTAL POLLUTION Automobiles like these are around the world everyday, and their exhaust destroys our air everyday. Our environment is a major aspect of our life today. Many of us dont take our Earth seriously and think that as long as pollution doesnt hurt them they can go ahead and throw garbage on the ground or spill oil down the drain. Well to many people have that theory and they are killing off our Earth and also physically harming themselves from the air they breath and the water they swim in. Our Earth is fragile like a human and people dont know. There are many different types of environmental pollution (e.g. Water, air, atmospheric.) nbsp;nbsp;nbsp;nbsp;nbsp;Scientists believe that all†¦show more content†¦If this depletion opens up dangerous and deadly UV Rays from the sun will come into Earth. Air pollution causes global warming which scientist believe is making the Earth warmer and melting ice up in the South and North Pole. The country Holland has had water from the ocean got too high for them and flooded into towns. Holland spent millions of dollars to put up â€Å"dikes† which are big barriers in the water to prevent their town to be completely submerged. With the ocean getting deeper coastal cites all around the world could flood, billions of dollars would be spent to try to prevent it, but in a while it could not be stopped. Instead of waiting and having to spend all this money why dont we put it together today and try different ways of preventing air pollution, it would be much easier than all the trouble of stopping flooding. nbsp;nbsp;nbsp;nbsp;nbsp;Water pollution is another major aspect of environmental pollution. Water pollution is scary because over 75% of our Earth is covered by the ocean. Water pollution comes from many different sources around the world. One major pollutant that destroys the ocean is oil spills. The oil from an oil spill kills hundreds of sea animals from fish, to whales, to birds. Below is a small list of just some of the major oil spills. Notice how many tons were spilled into our ocean... Notable Oil Spills Datenbsp;nbsp;nbsp;nbsp;nbsp;Locationnbsp;nbsp;nbsp;nbsp;nbsp;Descriptionnbsp;nbsp;nbsp;nbsp;nbsp;TonsShow MoreRelatedEssay On Environmental Pollution1605 Words   |  7 Pageswith the issue of environmental pollution, especially soil, water, air and thermal pollution. This has caused some people to leave their homes, animals to die and even children to become sick which is quite disheartening. This paper addresses the environmental pollution problem by looking at the causes, the effects, and some possible remedies or solutions that we can employ. It engages in online research as well as field research. Introduction Environmental pollution is a severe problemRead MoreEnvironmental Pollution and Degradation3803 Words   |  16 PagesEnvironmental degradation DEFINITION: Environmental degradation may be defined as the deterioration of the environment through depletion of resources such as air, water and soil; the destruction of ecosystems and the extinction of wildlife. Environmental degradation has occurred due to the recent activities in the field of socio-economic, institutional and technologies. Environmental changes are dependent on many factors including economic growth, population growth, urbanization, intensificationRead MoreNoise Pollution : An Underrated Environmental Pollution Essay1051 Words   |  5 PagesYuemeng Ma ENVS*1030 Oct 7, 2016 Noise Pollution: An Underrated Environmental Pollution In April of 2011, WHO and the European Union Cooperative Research Center published a comprehensive report on the impact of noise on human health, Burden of disease from environmental noise. This is the most comprehensive study of noise pollution in recent years. Noise pollution is not only annoying, poor sleep, but also can trigger heart disease, learning disabilities and tinnitus and other diseases, but alsoRead MorePollution As An Environmental Problem1426 Words   |  6 PagesPOLLUTION AS AN ENVIRONMENTAL PROBLEM Introduction The environment is always facing sudden changes due to natural forces like the eruption of volcanic and earthquakes. However human activities have in the recent times being blamed as the major contributor to the majority of the environmental problems that there are today. Among the numerous environmental issues is pollution. Human activities have been solely responsible for soil, water, and air pollution that has made the entire environment pollutedRead MoreEnvironmental Pollution Essays604 Words   |  3 PagesEnvironmental Pollution Our environment is affected by our daily actions. The earth is plagued with land, air and water pollution. Some of the problems we face on earth are: deforestation, nuclear waste, acid rain, global warming, overpopulation and some animals are endangered. Air pollution has many different sources. Power-generated plants, oil refineries, chemical plants, and steel mills contribute to about 140 million tons of pollutants into the air every year. Automobiles accountRead MoreEnvironmental Pollution And Its Effects On The Environment871 Words   |  4 PagesOne of the biggest problems that the world faces today is environmental pollution. The increasing demand for goods and resource consumption are destroying this world. The environment is deteriorating fast along with its ability to support life for future generations. Therefore, who is responsible for the deterioration of the world? Industrialized nations who contribute tons of toxic waste per day or individuals who are not aware of their impact on the environment. According to Derrick JensenRead MoreThe Effects Of Environmental Pollution On The Environment1405 Words   |  6 PagesIntroduction Environmental pollution is a major problem in the world, posing many health risks to both humans and the environment when exposed to the pollutants for long periods of time. Environmental pollution can simply be defined as â€Å"the presence in the environment of an agent which is potentially damaging to either the environment or human health (Briggs, 2003, 2).† There are many different types of pollution, such as air pollution, water pollution, and soil pollution. Environmental pollution needsRead MoreEnvironmental Pollution Control Measures8416 Words   |  34 PagesChapter 6 Environmental Pollution Control Measures While modern societies face growing concern about global environmental issues, developing countries are experiencing complex, serious and fast-growing pollution problems of their own. The potent combination of industrialization, urban development and mass consumption trends is exacerbated by foreign companies operating with little regard for the impact on the local environment. Environmental pollution is more than just a health issue; it is a widerRead MoreEnvironmental Pollution And Its Effects On The Environment3497 Words   |  14 Pages Nowadays environmental pollution is one of the hottest topics in society. Ned Haluzan concludes,â€Å"The most appropriate definition of environmental pollution would be the introduction of different harmful pollutants into certain environment that makes this environment unhealthy to live in.†(1) In other words, the natural environment has been destroyed by human activities, and thus harmful to the phenomenon of humans and other organisms for survival and development. With continued increaseRead MoreHuman Inequality And Environmental Pollution1928 Words   |  8 Pageswhich had registered 18% or more each year from 2006 to 2011 (Gough, January 19, 2016). Nonetheless, such massive growth of the nation stand widely clouded by a dark sky of biting inequality and massive concerns of environmental dilapidation. Biting human inequality and Environmental pollution has been for long time and continues to be a serious problem in China. These two closely tied problems are evident mostly in education, health, economic situations, politics and the Chinese labor which is more of

A Book Review on Martin Jacques’ When China Rules the World Free Essays

A Book Review On Martin Jacques’ When China Rules the World By Abhinav Pathak â€Å"The underlying argument of the book is that China’s impact on the world will be as great as that of the United States over the last century, probably far greater†¦. China, with continuing economic growth (albeit at a reduced rate) is destined to become one of the two major global powers and ultimately the major global power†- Martin Jacques Martin Jacques’ above statement is a bold one, but shouldn’t come much of a surprise as Goldman Sachs gave such conclusions credibility in 2007 when it concluded that China would surpass U. S. We will write a custom essay sample on A Book Review on Martin Jacques’ When China Rules the World or any similar topic only for you Order Now GDP in 2027, and double it by 2050. I believe that Jacques, in a serious and comprehensive analysis, puts modern-day China into a long historic context and explores contemporary (and possible future) relations between a resurgent China and other East Asian states, the United States, and other parts of the world. The book is split into two parts, The End of the Western World and the Age of China. The Age of China section is much better than the End of the Western World. It gives the reader a background of China in relatively decent depth. It describes biases and history. It describes issues like racism; the repercussions of Confucianism are described in depth. A lot of the statistics seem to be from earlier in the decade suggesting this book was written over a long period of time but only recently completed. That being said, the main forms of argument of this section and the book, are images, not real facts. Chinese proverbs are used as evidence of the perspective, which I think is very ineffective, as for each one which supports a point, one can find another proverb which offers a different perspective. The Rise of China is an incredibly important and seemingly irreversible process, this could have been a great opportunity to back up claims with case evidence, but that was really not done in any convincing fashion. The author often makes hyperbolized points, which within a paragraph become qualified with a much more balanced perspective. An example is the description of China and democracy. China it is claimed has no need for democracy and there is no reason to expect it, based on their historical citizens arrangement with government, and the fact that the people are not demanding it today (there are several times when it is stated that the Chinese need 8-9% growth as not to cause civil unrest implicitly stating that it is the growth that excuses the lack of demand for political rights and that citizens are willing to forgive political rights for economic growth)†¦ Most people who make convincing arguments about China and democracy make the claim that democracy in China will follow from socio-economic development. When people move to the point from having to worry about subsistence to worrying about their leisure time, their priorities of governance chance. The allusions to history are just not convincing arguments, they can be dismissed as contextual and the authors own description of growth needed to prevent civil unrest makes the same point as stated above. The author sure knows this, so after making a claim which is not backed up, qualifies it by saying, it probably will democratize, but not the way you expect. Well, I don’t know what that means. Points like this should be argued with case studies, look at the political associations and power that the well off have vs. the poor, look at how those have changed. If there has been no change in political ideals of a person/group as their socio-economic condition has changed, make a point. Unfortunately the book does not take this approach, it looks to the past when the world was little changing in a relative context to today, and makes inferences. To quote Park Chung Hee from Korea which also took a state centered followed by democracy approach – â€Å"In human life, economics precedes politics and culture. † If one is going to dispute this, one should be doing it with cases not words with any evidence. However, there are many illustrations that Jacques, the author, gives us to back his claim of the Chinese domination. Since the economic reforms launched by Deng Xiaoping in 1978 (just two years after the death of Mao), the Chinese economy has been growing at an average rate of 9. 5% a year which represents a doubling in size every seven years. Jacques comments: â€Å"Given its scale and speed, China’s economic transformation is surely the most extraordinary in human history†¦ The country has borne witness to the greatest poverty reduction programme ever seen†. He further observes that the most important single characteristic of China is its unity. It has been relatively unified for over two millennia, attaches compelling priority to the maintenance of this unity, and is not prepared to compromise on the sovereignty – as opposed to the forms of governance – of Tibet or Xinjiang or the ‘lost territories’ of Hong Kong, Macao and Taiwan. Jacques argues that â€Å"the Chinese have a pathological fear of division and instability†. China will become modern not by simply replicating the established modernity of Europe and North America, but by creating its own distinctive modernity in what will become a world of what he calls †contested modernity†. In many respects, the coming global supremacy of China is seen by the Chinese themselves as simply re-establishing the natural order of things, since they have always seen Chinese civilization as the greatest in the world and the ‘century of humiliation’ (1850-1950), involving the ‘unequal treaties’, colonialism and occupation, is regarded as an aberration which is now being corrected. This sense of superiority is underlined by a specifically racial view of the Chinese in which the Han Chinese, who comprise 92% of the total population, are seen as a single race and even the 100M non-Han are described as different nationalities rather than races. Indeed there is a view in some quarters than the origins of the Chinese are discrete and unconnected with that of other branches of humankind. All of these form the main themes of the book, â€Å"When China Rules the World† and it does sound that the 21st century will witness a paradigm shift in the centre of world power and influence. I do have couple of criticisms though. I feel the author is inconsistent at times and does not draw conclusions based on the evidence he presents rather than the feelings that he has about the subject. It often seems like the author is describing a zero-sum world, China moving up is the west moving down. The West has started growing again, given there are major issues still being worked through (though the author says the West is in a depression†¦ ) and there is a title called the end of the Western world. In my opinion if he US manages to grow, then that doesn’t mark the end of the western world. As long as the quality of life per person is greater than in China or wherever, it is a model for something right? Otherwise one should just join the country with the greatest number of citizens. The end of strict western hegemony seems inevitable, but the west is a model for something as again, it has the highest living standards in the world. If china doesn’t dominate t he US GDP that would be a tragedy, it has 5 times the people†¦ This balance of power perspective is what drives a lot of the commentary. It is an important perspective and it would be naive to dismiss it, but as long as the model for economic growth is yielding good results, it is a valuable model for how a society should run. One cannot compare China and the US/Western Europe. They are not anywhere close on a GDP per capita. The rise of Chinese nationalism is very much a result of the great things China is achieving and the desire to be a part of it and to show the world what the Chinese are capable of. It is not a we are better, any average Chinese citizen would with a high degree of confidence switch place with a US citizen of Chinese origin- as long as that is the case, we haven’t seen the end of the west. That phenomenon will be around for a long time and the end of that situation isn’t even contemplated in this book, the more defining data point to the author is, when china’s GDP will exceed the US. So as not to bore people, the book gives good history, discusses central aspects of Chinese culture that aren’t prevalent in the west, and discusses how they might manifest themselves on a global scale. That perspective is an important one, as the strategic power of China grows, so will its use of influence and it is important to understand the context of its perspectives. Another criticism that I have is that he not infrequently darts backwards and forwards in time. Perhaps this is unavoidable and I might not have been better pleased with a strict chronological account which would necessarily have hopped about between geography, military and economical viewpoints. In conclusion, I believe that China will change the world. However, the future is seen here mainly through the prism of a somewhat overstated China-centric historical determinism. The clamor of conflicting voices within China, with their potential to shape coming events, is barely considered. A more symbiotic development – that of China reaching an accommodation with the world in mutual self interest – is played down. China is locked into global systems that it will be difficult to fully extricate itself from – or replace – and which will mitigate its actions. Jacques himself convinced me that China’s rise is not a new paradigm but one of many burgeoning hybrids of existing modernity which will be eventually assimilated, albeit at great cost to Western global dominance. This book is a valuable addition to an important debate. But at times the author stares so long and hard at China’s history that he seems to develop tunnel vision. Surely China’s past, although important, will not shape the global future in the overwhelming way that Jacques clearly believes that it will! How to cite A Book Review on Martin Jacques’ When China Rules the World, Papers

Development Of Regional Economic Systems †Myassignmenthelp.Com

Question: Discuss About The Development Of Regional Economic Systems? Answer: Introduction: The aim of the report is to study the marketing plan of an organisation. Marketing plan of an organisation has encompasses several aspects like its branding strategy, its market position, the position of its products on the BCG matrix and its product lifecycle analysis(PLC). Hence, in order to develop a more holistic approach into marketing plan, the assignment will take into account all these factors against the background of a restaurant in Australia serving mainly delicacies from Asian countries like Iran called Kebab Thyme. Overview: Marketing plans or strategies of commercial organisations are formed based on the marketing objectives. The top management have to take into account several factors related to the market environment like the product lifecycle of the product being studied, its brand positioning strategy and target customers. In fact it can be pointed that all these factors are interrelated and companies consider all these factors while making marketing plans. The paper looks into preparing marketing plans for a commercial organisation. The chosen organisation is Kebab Thyme, a restaurant in Australia presenting tasty Central Asian dishes with western touch. The report closely delves into these concepts like branding positioning and BCG matrix in the light of Kebab Thyme(Thyme 2017). Report aim: The aim of the report is to prepare marketing plan for a commercial organisation. The aim is also to delve into important aspects of marketing plans like segmentation, targeting and position of products in the market. Structure: The assignment opens a study of correlated situation analysis followed by a PLC analysis. The next section is a BCG matrix based on the products of Kebab Thyme followed by an Ansoff analysis. A set of three marketing objectives based on Ansoff, BCG and PLC follows this section. This is followed by a brand positioning strategy based on marketing objectives of the Kebab Thyme. The last section, the marketing metrics section delves into how Kebab Thyme measures success and its outcomes of its business objectives. Scope: The scope of the study is marketing plan which is a vast area of study spanning related topics like brand equity and positioning. The paper also includes matrices and figures to present the study in a more lucid way before the reader. Correlated situation analysis: Kebab Thyme sells Central Asia food items like kebabs presented in Mexican and Ottaman style to appeal to the local population. The following is the situation analysis of the restaurant: Strengths: The main strength of Kebab Thyme is its high quality food products, which are available at very affordable prices. The customer review shows that the customers enjoy food offered by Kebab Thyme. They also enjoy the ambience offered by the restaurant and the services of its trained staffs. This shows that the restaurant enjoys a very big base of loyal customers and very high market position in Australian fast food market(zomato.com. 2017). The restaurant allows online ordering of food items using its official website portal. The customers can also order food using food ordering and delivery portals like Zomato. This shows that the restaurant is financially very strong which enables it to invest in technology and ecommerce marketing(Ryan 2016). The strong financial and technological strength of Kebab Thyme allow bring about innovation in its product line and bring about more innovative products like The Mexican Kebab which combines Central Asian and Mexican tastes. This helps the restaurant to serve a large base of customers having diverse tastes. Weaknesses: The biggest weakness of Kebab Thyme is the challenge it faces due to rise in health consciousness among the Australian people. The Australian people are increasing becoming aware of the harmful impacts of fast food on their bodies like obesity. The government of the Australia also impose certain restrictions on the fast food businesses like increase in tax. These taxes raise the expenditure of the restaurant(Poti et al. 2014). The fast food industry is less well developed compared to other industries like automobile and construction. Hence, Kebab Thyme finds it difficult to attract highly qualified and experienced human resources. This weakness of the fast food industry as a whole increases the operating costs of Kebab Thyme. Opportunities: Kebab Thyme must expand its product line to incorporate Australian dishes like pea and ham soup. This will give it the opportunity to appear more Australian and attract more customers(Woodgate 2017). Kebab Thyme must incorporate health food product variant of like kebabs having less oil and salt. This would help the company attract the health conscious customers as well which will increase its revenue generation. This offering food with less oil and spices would help the restaurant to counteract the controversies it faces due to impact of its food product on the consumers health. Threats: The restaurant has a limited presence within Australia and receives threats from all local fast food sellers. Kebab Thyme receives bigger threats from international fast food giants like KFC and McDonalds as well. These fast chains serve pastas and pizzas, which are apparently healthier than kebabs and wraps. Thus, they succeed in attracting more customers than Kebab Thyme. The restaurant as pointed out faces serious threats from the society owing to the hamrmful impacts of its fast food products on the consumers. Kebab Thyme faces criticisms from media, government bodies and the society at large. It is also threatened by the legal actions and probes initiated by the government bodies. Product lifecycle(PLC) analysis: Product lifecycle of PLC of food products of Kebab Thyme consist of four stages namely, introduction, growth stage, maturity and decline stage. The following are the analysis of the product lifecycle stages of food items introduced by Kebab Thyme: Introduction stage: Kebab Thyme introduces new food items on its menu cards to serve diverse and continuously changing needs of the customers. The restaurant introduces new food products and advertises them in various ways to raise customer awareness and demand for them. The products in the introductory stage do not attract high demand from the customers and hence does not generate much revenue. The restaurant has to inject huge amount of money into the promotion of new products to generate maximum demand and to ensure that they start generating revenue from the customers. It advertises its new food products at the important crossings and in important places like shopping malls and airports. The firm also advertises its food products on the digital platform like Zomato and on its own official website(Morais 2016). This enables the new products in the introduction of their lifecycle attracts a large customer base(Ros 2016). Growth Stage: As per Wellner(2015) the food products in the growth stage experience strong growth in demand and sale. This growth in demand and sale for the products happen due to extensive promotional activities carried out by Kebab Thyme to make its new products famous among its customers. These food products in their growth stage start attracting large consumer base and generating revenue. Maturity: Fawole and Opara(2013) state that products in the maturity stage generate huge revenue and requires very little investment from the firm to promote them. This is because the food products in the maturity stage already have their individual loyal base of customers who consume them regularly. The kebab items like The Mexican receive huge orders from the buyers both in the restaurant and over the online food ordering portals like Zomato. These food products in the maturity stage earn huge revenue for the firm. The firm can redirect the revenue it earns from sale of products in maturity towards promotion of products in introductory and growth stages(Cooper 2014). Decline stage: The food products in this stage generate very demand because they fail to meet the new demands of the consumers. The lack of demand of such products lead to fall in their profit generation. Kebab Thyme deals with the food items in this stage in two ways. First, it withdraws the products in decline stage and introduces new products. Second, it introduces new variants of the product in decline stage for example, if the product in decline stage is a ham category, the firm introduces new product, which is of chicken or pork category. The firm in both the cases introduces the new products by treating them like products in the introductory stage(Fuller 2016). BCG matrix: The Boston Consultancy Group Matrix can be divided into four components namely, cash cows, dogs, question marks and stars. The explanation of these four basis and the analysis of the food products of Kebab thyme are as follows: Cash Cows: The cash cows are applicable for products which enjoy high market share in a slow growing market. The companies generate huge revenue by selling them and have to spend very little on boosting their market demand because they already share strong market share. The graph points out to the steady increase in fast food outlets in Australia, which shows that fast food market in Australia is growing very fast. This analysis shows that the fast food does not belong to the category of cash cows because they deal in slow growing markets(Cantwell 2015). The dogs refer to products, which experience low demand in slow growing industries. It can be pointed from the graph above that fast food is a fast growing industry and hence, Kebab Thyme, being a part of the industry does not fall into the category of dogs. Question marks: The question marks represent the products which have low market share in high growth market. An analysis of the statement shows that it is related to newly introduced products in the market. Thus, the newly introduced products by Kebab Thyme come under this category(Fenwick, Kaal and Vermeulen 2017). Stars: The stars represent products, which enjoy high market value in a fast moving market. As per Markey and Watson(2017) the expenditure on fast food in Australia is expected to grow more than $37 billion in 2017. This shows that the fast food market in Australia is growth very fast and the positive reviews Kebab Thyme receives shows that it enjoys a high market share. Thus, the established food items of the restaurant belong to this category. In short, the new food products of Kebab Thyme belong to the question mark category while the established food items belong to star category, which is shown in the figure below. Stars ?(New products of Kebab Thyme) Cash cows Dogs(Established products of Kebab Thyme) The strategic planning tool of Ansoff matrix stands on four pillars namely, market penetration, market development, product development and diversification. The firms use market penetration to enter deeper into the existing markets in order to gain higher market capturing. The firms enter new markets with their existing products, which are known as market development. The companies enter existing markets using new products, which are known as product development(Fung 2014). The entering of new markets with new products is known as diversification. Kebab Thyme takes to market penetration by promoting its products to generate demand from new areas in Australia. It can also be pointed out that the firm applies product development by introducing new food products. However the firm has no presence beyond Australia which limits its capability of using diversification strategy of introducing new products in new markets to earn high competitive advantage. Market penetration Market development Product development Diversification Three main marketing objectives based on BCG, Ansoff and PLC: Three analysis of the PLC, BCG and Ansoff matrices based on Kebab Thyme reveal three main marketing objectives which are as follows: Increase in competitiveness: As pointed out in the BCG matrix, the fast food market is a very fast growing market in Australia attracting new business firms which is making it extremely competitive. The firms first objective of market as a result should be to gain more market penetration by marketing its products. This would help it to sell its products to a larger base of customers and earn higher profits. This would enhance its competitive advantage in the market and help it to counteract challenges from international players like KFC(Zakharova et al. 2015). Increase in profitability: Kebab Thyme does not have international presence as pointed out in the Ansoff matrix which weakens its profitability compared to international competitors like KFC. Thus conducting aggressive marketing would help it to achieve deeper market penetration in Australia and earn higher profits. The increased profits can also be reinvested by the company to expand into new markets which in turn enhance its profitability(McMurrian and Matulich 2016). Customer loyalty and growth: Yoo and Bai(2013) state that customer loyalty and growth leads to business organisations. It can also be pointed that marketing of high quality products to customers helps the firms to generate high profits. Hence, Kebab Thyme can market its matured products to customers to develop a loyal customer and earn high profits. Branding positioning strategy according to the marketing mix: Kebab Thyme would position its entire product portfolio in the market as a restaurant offering high quality Central Asian delicacies in Australia using the following four strategies: The restaurant should position itself in the market as a high quality fast food producer. It should promote its entire portfolio aggressive in the market to gain high competitiveness. The restaurant should give offers to the customers to attract more customers and gain more profits. These offers should be offered to both customers who visit the restaurant and those who order online. This would allow the firm to attract more customers and gain higher competitiveness in the market. The third branding strategy would branding the products to match the culture of Australia. This would allow the firm to attract more Australian customers and gain higher competitiveness compared to foreign companies like KFC. It must use CSR as a brand positioning strategy and position itself as a business unit who operates to benefit the community by providing high quality food. It must also collaborate with local suppliers like farmers which it to promote its brand as a socially responsible brand. Framework of marketing matrix: The marketing matrix consists of the 4Ps of marketing namely, product, place, price and promotion. The below figure shows that marketing matrix based on Kebab Thyme: Product: The high quality food offered by Kebab Thyme. Place: Australia, has both physical outlets and present online as well to accept orders from customers Promotion: Advertisments, offers and discounts Price: Affordable Kebab Thyme can measure its success on the basis of the matrix. For example, it can compare the revenues it generates during and after offer a discount. The difference in profits would show the result achieved by floating the promotional offer. Thus, this analysis shows that marketing matrix can be used by Kebab Thyme to measure its financial and market performance. Conclusion: It can be concluded that marketing plans are very crucial to the business organisations to retain high competitive position in the market and generate high profits. Marketing plan of fast food firms like Kebab Thyme depend on analysis of the market using the tools like BCG matrix, Ansoff matrix and marketing matrix. These tools provides the companies with valuable information so that they can position their brand in the market to earn high profits. References: Baker, P. (2017).Fat nation: why so many Australians are obese and how to fix it. [online] The Conversation. Available at: https://theconversation.com/fat-nation-why-so-many-australians-are-obese-and-how-to-fix-it-23783 [Accessed 30 Sep. 2017]. Cantwell, B., 2015. Are international students cash cows? 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